The fundamental principle of Endless Joy is to create less. Less is more. Use less. Buy less. We directly oppose all forms of fast fashion and throwaway culture. We are for Quality, not quantity. To combat gross over consumption we produce a limited edition of under 100 pieces for each garment. We create consciously and use the finest quality eco-friendly fabrics and dyes. Time and love is invested into each piece, our aim is to create meaningful works of art and garments that people can treasure for a lifetime.